Indie authors are set to capture half of eBook market share by 2020. Here’s why.
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Self-publishing has come of age and is thriving. Besides boosting the authors’ confidence, it has also helped them tap into their creative entrepreneurial capabilities. With self-publishing coupled with expansive distribution and marketing opportunities, indie authors can now run a successful and sustainable business, writing and publishing books. Given the trend, it is predicted that indie authors would capture a majority of eBook market share by 2020. While there is still an ongoing debate within the industry about the size of self-published market share, here are some factors that look to indicate exciting times ahead.
The shift in readers behavior
Readers no longer care about the publisher’s brand at the back of the book. It is all about the author. The growing popularity of eBooks amongst readers has led to an explosion of eBooks. According to a survey an average eBook reader read 24 books as against an average print book reader in a span of 12 months. EBooks’ availability across a range of devices including smartphones, has made it a popular choice amongst readers who can now access their books whenever or wherever they want it.
The diminishing value of traditional publishers
The introduction of Kindle followed by Kobo, Apple’s iBook, Google, et al. completely disrupted the print-based market run by traditional publishing houses. The changes have been so profound that Barnes & Noble was compelled to reduce its shelf space in the face of rapid growth of eBook market. This made self-publishing possible allowing indie authors to earn a higher percentage of royalty and gain full rights to their work. A self-publisher can now make money simply through economically priced eBooks and not bother about print at all.
Self-publishing made easy
With the help of self-publishing platforms and service providers, indie authors are now equipped to publish professional and sophisticated books all on their own. And as new technologies continue to emerge, indie authors are now in a position to publish and distribute more competitive books than traditional publishers at a fraction of a cost.
The road ahead looks promising for independent authors. Despite aggressive competition, there has never been a better time for writers. Now is the time to tap into this opportunity and get your book to your readers. Speak to us and find out how.