What Really is a Bestseller?
[Approximate Reading Time : 3 mins]
Most of the writers aspire to be listed in the popular bestselling lists released by publishing and media giants like Amazon.com, The New York Times (NYT), The Wall Street Journal (WSJ), etc. Well, why would they not, when nowadays many authors are seen bragging about their bestselling status. Amidst this rat race, you might be tough on yourself, thinking at times that why you have never been able to hit the bestselling list so far. Or, you might be thinking hard about how to accomplish it, without even examining whether it is worth it. Well, we are not discouraging you to aspire to be in the list of the best-selling authors. But, what we want is to make you understand that the reality of being a bestselling author might be murky. It is quite different from what you have been thinking so far.
Bestseller – What’s the reality?
Every publishing company has its own rules and requisites for getting into its list of bestsellers. The major players in the industry are The New York Times, Barnes & Noble (BAN), Publishers Weekly (PBW), The Wall Street Journal (WSJ), WalMart.com (WAL), and Amazon.com. Though these are some of the best names to be in whose bestselling list every author aspires, the reality may be different.
The truth behind the bestseller hype
The truth behind all the hype surrounding bestseller craze is that the bestselling list is mostly a curated list prepared by a small number of people. This group of people selects these books based on their significance rather than anything else. Each of these lists has its method of measuring sales. Each list takes into consideration only a couple of places where the books are sold. One of the biggest examples is Amazon, which counts only those books that are sold on Amazon.com. So, these bestselling books are the best only within a narrow and restricted niche. And, this bestselling list is not an inclusive one which ignores all the other published books at a given time, for selecting the best among these. Another example is that of the New York Times, which recognizes only those books which are published by one of the big New York publishing houses. This is one of the major reasons why most of the self-publishing books that have sold lakhs of copies over the last decade have never made it on its list.
To know more about self-publishing and what it means to be a bestseller contact BUUKS or visits us at www.buuks.com.