Why Your Book Cover Is One of Your Strongest Marketing Tools
[Approximate Reading Time : 3 mins]
You’ve probably heard that you should never judge a book by its cover. While that’s a nice precedent, it doesn’t sync with reality. If you’ve ever walked into a book store and picked up a book because you were drawn to its design, you know that first impressions really do matter. Here’s why you should leverage the power of a great book cover as one of your most impactful marketing tools.
There are millions of books readers can choose from, so yours needs to stand out from the rest. Potential readers rely on book covers to pique their interest and draw them in, especially if they have no idea what’s written inside. Your book cover needs to make a good first impression and stand out from the crowd if you want readers to buy it.
Hire a Designer
It’s worth it to hire a professional book cover designer instead of trying to create the cover yourself. Surprisingly, hiring a book cover designer can be remarkably affordable. In addition to having the experience necessary to design compelling covers, professional book cover designers also know what’s trending at the moment and can give you insight into what sells and what doesn’t.
BUUKS offers multiple services to self-publishing authors, including book cover design, editing, eBook creation and conversion services. To find out how we can help you create a book cover that doubles as an effective marketing tool, contact us at your convenience.